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Googan Squad

Hard Baits

Browse our hard fishing lures, featuring crankbaits, jerkbaits, and topwater baits.

36 products

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Zinger 2.0
New

Zinger 2.0

Steady Retrieve ยท Burn

Weights: 3/8 & 1/2 oz

Regular price $6.99
Sale price Regular price
Flash Hero
Best Seller

Flash Hero

Burn ยท Slow Roll

Weights: 3/8 & 1/2 oz

Regular price $7.99
Sale price Regular price
Banger

Banger

Crank Down ยท Steady Retrieve

Sizes: Original, Flat & Mini

Regular price $7.99
Sale price Regular price
Klutch
Best Seller

Klutch

Yo-Yo ยท Jerk & Pause

Sizes: Mini & Regular

Regular price $7.99
Sale price Regular price
Zinger

Zinger

Steady Retrieve ยท Burn

Weights: 1/4โ€“1/2 oz

Regular price $6.99
Sale price Regular price
Fuzzy Wuzzy
New

Fuzzy Wuzzy

Weights: 1/16โ€“1/4 oz

Sale price $5.99Regular price $7.99Save $2.00
Revolver

Revolver

Steady Retrieve

Regular price $10.99
Sale price Regular price
Grass Hero Jig
Best Seller

Grass Hero Jig

Steady Retrieve ยท Hopping

Weights: 3/16โ€“1/2 oz

Regular price $5.99
Sale price Regular price
Filthy Frog

Filthy Frog

Walk the Dog ยท Pop and Pause

Sizes: Original & Mini

Regular price $9.99
Sale price Regular price
Thicc Jig

Thicc Jig

Flip Cover ยท Bottom

Weights: 1/4โ€“1 oz

Regular price $5.99
Sale price Regular price
Hummer

Hummer

Steady Retrieve ยท Surface Wake

Weights: 3/8 & 1/2 oz

Regular price $7.99
Sale price Regular price
Juicee Jig
Best Seller

Juicee Jig

Flip Cover ยท Bottom

Weights: 1/4โ€“3/4 oz

Regular price $5.99
Sale price Regular price
Blooper

Blooper

Pop and Pause

Regular price $7.99
Sale price Regular price
Recon

Recon

Crank Down ยท Steady Retrieve

Sizes: Original & Mini

Regular price $7.99
Sale price Regular price
Poppin' Filthy Frog

Poppin' Filthy Frog

Pop and Pause ยท Walk the Dog

Sizes: Poppin' & Mini

Regular price $9.99
Sale price Regular price
Scout

Scout

Jerk & Pause

Regular price $9.99
Sale price Regular price
Jr. Scout

Jr. Scout

Jerk & Pause

Sale price From $6.79

Sale on 1 of 9 colors

Gridiron Jig

Gridiron Jig

Slow Drag ยท Hopping

Weights: 1/2 & 3/4 oz

Sale price $3.59Regular price $5.99Save $2.40
Glizzy Glide 6"
NewSold out

Glizzy Glide 6"

Steady Retrieve

Regular price $19.99
Sale price Regular price
LIL JUICEE JIG

LIL JUICEE JIG

Flip Cover ยท Bottom

Weights: 3/16โ€“1/2 oz

Regular price $5.99
Sale price Regular price
Bumper

Bumper

Slow Roll

Weights: 3/8 & 1/2 oz.

Regular price $6.99
Sale price Regular price
Micro Banger

Micro Banger

Steady Retrieve

Regular price $6.99
Sale price Regular price
Mini Revolver

Mini Revolver

Steady Retrieve

Regular price $10.99
Sale price Regular price
Slurpin' Spoon

Slurpin' Spoon

Vertical Jig ยท Yo-Yo

Weights: 1/4โ€“3/4 oz

Regular price From $5.99
Sale price Regular price
Two-Step

Two-Step

Walk the Dog

Regular price From $7.99
Sale price Regular price
Mini Bumper

Mini Bumper

Slow Roll

Regular price $5.99
Sale price Regular price
Wake Banger

Wake Banger

Surface Wake

Regular price $7.99
Sale price Regular price
Rip Blade Bait

Rip Blade Bait

Vertical Jig ยท Yo-Yo

Regular price $7.99
Sale price Regular price
Micro Filthy Frog
Regular price $7.99
Sale price Regular price
Rival
Regular price $29.99
Sale price Regular price
Shad Wagon
Regular price From $13.99
Sale price Regular price
Bass Mafia Capo Deep Diving Crankbait
New

Bass Mafia Capo Deep Diving Crankbait

Lengths: 2.25"โ€“3.75"

Regular price From $11.99
Sale price Regular price
Bass Mafia Dead Man Walking Topwater
Regular price $12.99
Sale price Regular price
Bass Mafia Larry Spoon
New

Bass Mafia Larry Spoon

Sizes: Big Larry & Little Larry

Regular price From $10.99
Sale price Regular price
Bass Mafia Hitman Wake Bait
Regular price $14.99
Sale price Regular price
Bass Mafia Custom Balsa Squarebill Crankbait
Regular price $22.99
Sale price Regular price

Hard Baits

The Googan Squad Hard Baits collection features a wide range of hard fishing lures designed to help anglers cover water, trigger reaction strikes, and catch more fish in a variety of conditions. Hard baits are an essential category of fishing tackle because they create consistent swimming action, vibration, and sound that can attract fish from a distance. Googan Squad hard baits are built with durable materials, lifelike finishes, and high-quality components to deliver reliable performance and aggressive strikes on the water.

This collection includes a variety of popular hard fishing lure styles, including crankbaits, jerkbaits, lipless crankbaits, topwater lures, and other reaction baits designed to imitate baitfish and other natural prey. Each lure is engineered with unique swimming actions and carefully designed body shapes that create vibration and movement underwater. These features help fish detect the lure and encourage them to strike, especially when they are actively feeding.

Some of the most well-known Googan Squad hard baits include lures like the Banger squarebill crankbait, the Klutch lipless crankbait, and the Scout jerkbait, each designed for specific fishing situations. Squarebill crankbaits like the Banger are designed to deflect off rocks, wood, and other cover, creating erratic movement that often triggers reaction strikes. Lipless crankbaits such as the Klutch produce tight wobbling action and vibration that can be effective throughout the year when fish are feeding on baitfish or crawfish.

Hard baits are popular among anglers because they allow fishermen to cover large areas of water quickly while searching for active fish. Crankbaits and lipless crankbaits are often used to locate fish along banks, points, grass lines, and structure, while jerkbaits can be worked with erratic pauses to imitate injured baitfish. Topwater hard baits can also create explosive surface strikes when fish are feeding near the surface.

Googan Squad designs its hard baits with attention to detail to ensure they perform well in real fishing conditions. Many lures feature realistic color patterns, sharp treble hooks, and finely tuned swimming actions that help mimic the movement of natural prey. These design elements help anglers create convincing presentations that can trigger aggressive strikes from predatory fish.

Perfect for anglers of all skill levels, Googan Squad hard baits are trusted by professionals and weekend warriors alike. Pair them with Googan Squad Rods and Reels for the ultimate fishing setup, and get ready to start cranking, jerking, and topwater walking your way to success.

Hard Baits FAQs

Tips on rigging, fishing and choosing the right hard baits from the Googan Squad.

What are hard baits?

Hard baits are lures with built-in action and hooks that you tie on and fish as-is: crankbaits, jerkbaits, topwaters, spinnerbaits, bladed jigs, blade baits and spoons, and swimbaits. They're ideal for covering water and triggering reaction strikes.

When should I use hard baits instead of soft plastics?

Use hard baits to cover water and find active fish โ€” in wind, stained water, warm months and when bass are chasing baitfish. Switch to soft plastics when you need to slow down around cover or when the bite is tough.

What are the best hard baits for beginners?

A spinnerbait like the Zinger 2.0 and a squarebill crankbait like the Banger are easy to fish: cast them out and reel. Both come through cover well and catch fish all season.

What line should I use for hard baits?

Fluorocarbon (10โ€“15 lb) for crankbaits and jerkbaits because it sinks and is low-stretch; braid for frogs and around heavy grass; monofilament or braid for topwaters because they float.

How do you tie on a crankbait or jerkbait?

Use a loop knot or a small round-bend snap so the lure can swing freely and keep its full action. For spinnerbaits and jigs, a Palomar or improved clinch knot is best.

How should I store hard baits?

In divided utility boxes so treble hooks don't tangle, and let baits dry before putting them away to prevent rust. Shop boxes in Tackle Storage.

Should I replace the hooks on hard baits?

Replace treble hooks when they're dull, bent or rusty โ€” sharp hooks land more fish. Check them after hitting rocks or catching several fish.

What rod should I use for hard baits?

A moderate-action rod for treble-hook baits like crankbaits and jerkbaits, so fish stay pinned. A faster rod for single-hook baits like spinnerbaits, jigs and frogs.