Soft Baits
The Googan Squad Soft Baits collection features a wide selection of soft plastic fishing baits designed to help anglers catch more fish in a variety of fishing conditions. Soft plastic lures remain one of the most versatile and effective categories of fishing tackle, allowing anglers to present natural-looking baits that imitate crawfish, baitfish, worms, and other prey species. Googan Squad soft baits are built with lifelike action, durable materials, and innovative designs that help trigger more strikes whether you're fishing shallow cover, docks, grass lines, or deeper structure.
This collection includes many of the most popular soft plastic fishing lures used by anglers across the country. Googan Squad offers a variety of soft bait styles including creature baits, craw baits, worms, swimbaits, and finesse plastics designed to match different fishing techniques and conditions. Popular soft plastic baits such as the Bandito Bug, Krackin’ Craw, Lunker Log, Trench Hawg, Saucy Swimmer, Slim Shake Worm, and Blazin’ Worm are designed with detailed bodies, ribbed textures, and specialized appendages that create realistic underwater movement and help fish detect the bait more easily.
Soft plastic fishing baits are incredibly adaptable and can be fished using many of the most popular fishing techniques. Anglers commonly rig these baits using Texas rigs, Carolina rigs, jig trailers, shaky heads, drop shot rigs, and other finesse presentations. Because of their versatility, soft plastics are often a go-to option for anglers who want to slow down their presentation and target fish holding near cover, structure, or deeper water.
Googan Squad soft baits are designed with careful attention to detail to ensure they perform well in real fishing conditions. Many of these baits feature high-action tails, flexible appendages, and carefully designed body shapes that create subtle vibration and movement underwater. This natural action helps imitate the behavior of real prey and encourages fish to strike even when they are pressured or less aggressive.
Another advantage of soft plastic baits is their ability to adapt to changing fishing conditions. Anglers can easily adjust rigging styles, weights, and retrieve speeds to target fish in different depths or environments. Whether you’re flipping heavy cover, fishing offshore structure, or working finesse presentations, soft plastic fishing lures provide a reliable option for anglers looking to consistently catch fish.
Googan Squad has become one of the most recognized brands in modern fishing by creating innovative lures designed by anglers who spend countless hours on the water. Their soft bait lineup combines durability, realistic movement, and proven designs that anglers trust in their tackle boxes. Whether you're building a versatile tackle box or stocking up on proven soft plastic fishing baits, the Googan Squad Soft Baits collection offers a wide selection of worms, craws, creature baits, swimbaits, and finesse plastics designed to help anglers catch more fish and fish with confidence.
Equipped with innovative designs and premium materials, our soft baits are trusted by anglers nationwide to produce consistent results. Pair them with Googan Squad hooks or your favorite terminal tackle for unbeatable performance on the water. Get ready to rig, cast, and reel in big bites with Googan Squad soft baits!
Soft Baits FAQs
Tips on rigging, fishing and choosing the right soft baits from the Googan Squad.
How do you rig soft plastic baits?
The most common soft plastic rigs are the Texas rig (a bullet weight and offset hook, weedless for cover), the Carolina rig (a weight ahead of a leader for dragging bottom), the wacky rig (hooked through the middle for a weightless fall), the Ned rig (a small mushroom-head jig) and the drop shot (a weight below the hook for suspended fish). Each Googan soft bait shows its best rigs on the product card — for example, Bandito Bug: Texas Rig · Punch, Lunker Log: Texas Rig · Wacky.
What are the best soft plastic baits for bass?
Proven Googan favorites include the Bandito Bug (creature bait for flipping and pitching), Krackin' Craw (craw for Texas and Carolina rigs), Lunker Log (stick worm for wacky and Texas rigs), Mondo Worm (big ribbon-tail worm), Trench Hawg and the Dart (soft jerkbait). Rated by thousands of anglers — check the star ratings on each card.
How should I store soft plastic baits?
Keep soft plastics in their original resealable bags, out of direct sun and heat, and sorted by style. Don't mix different brands or colors loosely in one tray — plastics can bleed color and react with each other or with hard-plastic boxes.
Do soft plastic baits go bad?
Stored properly, soft plastics last for years. Heat and sunlight can warp or soften them, and mixing different plastics can make them melt together, so keep them in their bags in a cool place. A bait that's lost its shape or gotten sticky is time to replace.
What color soft plastic should I use?
A simple rule: natural colors (green pumpkin, watermelon, shad patterns) in clear water and bright sun; darker or bolder colors (black and blue, junebug, chartreuse accents) in stained or muddy water and low light. Match the dominant forage — craws, bluegill or shad — when you can.
What size soft plastic bait should I use for bass?
3"–4" baits are the most versatile for numbers of bass; 5"–7" baits and 7"+ worms like the 10" Mondo Worm draw bigger bites. Downsize in cold or clear water and when fishing pressure is high.
What hooks do I need for soft plastics?
Use an offset or EWG hook for Texas rigs (Mondo EWG Hook, Krackin' Wide Gap Hook), a wacky hook for wacky rigs (Lunker Wacky Hook), a drop shot hook for drop shots (Drop N' Finesse Hook) and a heavy flipping hook for punching (Bandito Flippin' Hook). Shop them in Terminal Tackle.
How do you make soft plastics last longer?
Use an O-ring on wacky rigs so the hook doesn't tear through the bait, slide baits up the hook gently instead of forcing them, and store them in their original bags out of the heat.
Can you catch other fish with soft plastics?
Yes. Smaller soft plastics catch crappie, walleye, trout and panfish, and bigger ones catch pike. Shop crappie-sized soft plastics in Crappie Baits.
