Trending baits
Shop our most popular baits that help fishermen catch more fish and build confidence on the water
Googan Squad Blog Posts
Best Winter Baits for Bass
The best winter baits for bass are slow, subtle, and easy to eat. In cold water, bass will not chase much, so finesse plastics and compact jigs consistently outperform fast reaction baits. If your lure stays in the strike zone longer, your odds go up. Winter fishing is not about variety. It is about discipline. Why Winter Bass Prefer Slow Presentations Cold water slows a bass’s metabolism. They feed less often and avoid burning energy. Instead of chasing shad across a flat, they hold tight to structure and wait for something simple. That is why subtle movement beats flash in winter. If it looks easy to eat, they will commit. Finesse Plastics That Produce in Cold Water Soft plastics dominate winter because they can be fished slowly and naturally. The Pinner Worm is a strong cold-water option when bass want a slim, low-profile presentation. Drag it along the bottom or lightly shake it in place. The Rattlin’ Ned adds subtle vibration while keeping a compact profile. It shines when bass are relating to rock, hard bottom, or deeper edges. Both baits work best when moved inches at a time, not feet. When to Reach for a Jig Compact jigs excel when bass are glued to structure. Fish them around: Rock transitions Deep laydowns Channel swings Steeper points Drag the jig slowly. Let it sit. Then move it again. Most winter bites happen on the pause. What to Avoid in Winter Common mistakes include: Fishing too fast Covering water instead of working structure Constantly changing baits Winter rewards patience. If you are cycling through five lures in an hour, you are probably fishing too aggressively. Pick one confidence bait and commit to it. The Winter Confidence Formula If you remember one thing, remember this. Slow down. Stay near the bottom. Keep your bait in front of fish longer than feels comfortable. The best winter baits for bass are not flashy. They are controlled, subtle, and efficient. When your presentation matches cold-water behavior, winter becomes steady instead of frustrating.
Read moreHow Water Temperature Affects Bass Fishing
Understanding how water temperature affects bass fishing helps you predict where fish will be and how they will behave. Bass are most active when water temperatures range between 55 and 75 degrees Fahrenheit, which includes the pre-spawn, spawn, and fall feeding periods. Outside that range, bass slow down or move deeper, which means your lure choice and retrieve speed must adjust. Water temperature controls almost everything about bass behavior. It influences where they position, how often they feed, and how aggressively they strike. If you learn to read temperature patterns, you can approach every trip with a clear plan instead of guessing. 35 to 45 Degrees: Winter Bass Fishing When water temperatures drop below the mid-40s, bass enter survival mode. Their metabolism slows and they conserve energy by holding in deep, stable water such as river channels, deep basins, and steep drop-offs. At this temperature range: Bass move very little Strike zones are extremely small Bites are subtle Vertical presentations work best. The Rip Blade is especially effective because its vibration can trigger reaction strikes even when bass are inactive. Vertical jigging near schools located on electronics often produces the best results. Slow movements are critical in cold water. 45 to 55 Degrees: The Pre-Spawn Wake-Up As water temperatures climb into the upper 40s and low 50s, bass begin moving toward spawning areas. Fish transition from winter structure to secondary points, channel swings, and staging areas closer to shallow flats. This is classic jerkbait season. A suspending Scout works extremely well because it imitates an injured baitfish. Long pauses are key. In colder water around 48 degrees, pause the bait for 10 to 15 seconds. As temperatures approach 55 degrees, shorten the pause and expect more aggressive strikes. Bass are waking up, but they are not fully active yet. 55 to 65 Degrees: Prime Pre-Spawn and Spawn This temperature range often produces the best fishing of the year. Bass feed aggressively to build energy for spawning, which makes them more willing to chase moving baits. Several presentations shine in this window: Squarebill crankbaits Lipless crankbaits Jigs Soft plastics As water temperatures approach the low 60s, bass begin moving shallow to build beds. A wacky-rigged Lunker Log or Slizzard Lizard is extremely effective for targeting bedding fish during the spawn. Shallow cover, protected pockets, and warm flats become key areas. 65 to 75 Degrees: Post-Spawn Feeding Once the spawn ends, bass begin feeding aggressively again. Fish recover from spawning and target baitfish, bluegill, and crawfish across a wide range of depths. This is one of the most versatile fishing windows of the year. Topwater action becomes especially productive during low-light periods. Lures like the Blooper and Hound work well along grass edges, docks, and shallow flats. As water temperatures climb toward the mid-70s, bass begin transitioning toward deeper summer structure. Keeping both shallow and deep setups ready helps cover changing patterns. Above 80 Degrees: Summer Patterns When surface temperatures climb above 80 degrees, bass often leave shallow water during the day. They move to deeper areas where cooler, oxygen-rich water exists, often near the thermocline. Typical summer locations include: Offshore ledges Deep points Creek channel edges Underwater humps Deep-diving crankbaits like the Recon work well for locating schools of bass along these structures. However, shallow water can still produce early and late in the day. Topwater fishing with the Hound during low-light periods or at night can be extremely productive. The Simple Rule That Explains Bass Behavior If you remember one thing about water temperature and bass fishing, remember this. Temperature determines where bass position and how aggressively they feed. Cold water means slower presentations and deeper fish. Moderate temperatures create the most active feeding. Extremely warm water pushes bass deeper or into low-light feeding periods. Check water temperature at the start of every trip. Once you know the temperature range, you already know where the fish are likely to be.
Read moreHow to Catch Bass at Night
Learning how to catch bass at night comes down to using vibration, silhouette, and slow presentations. In the dark, bass rely heavily on their lateral line, so lures that move water and create a strong profile are easiest for them to locate. Dark-colored baits, topwater lures, and slow-moving soft plastics consistently produce the most bites after sunset. Night fishing becomes especially productive during the summer. When water temperatures cool after sunset and boat traffic disappears, bass often move shallow and feed aggressively. Why Bass Feed More Aggressively After Dark Bass are built to hunt in low-light conditions. Their lateral line detects vibration and movement in the water, allowing them to track prey even when visibility is extremely low. At night, prey species lose their visual advantage. This gives bass the upper hand. In the summer, nighttime water temperatures near the bank can drop significantly compared to midday heat. That cooling effect often pushes bass into shallow water where they feed on crawfish, frogs, and baitfish. Why Dark Lures Work Best at Night Many anglers assume bright colors work better at night. In reality, the opposite is true. Bass are not seeing color in darkness. They are detecting silhouettes against the faint glow of the surface above them. Dark lures create a sharper outline that bass can track more easily. The most reliable nighttime colors include: Black Dark blue Black and blue A dark Juicee Jig paired with a matching trailer creates a strong profile that bass can locate easily along rocky banks and structure. Topwater Night Fishing Creates Explosive Strikes Few fishing experiences compare to a topwater strike in complete darkness. Because bass are already hunting upward for prey, surface lures can trigger violent reaction bites. A walking bait like the Googan Squad Hound works extremely well after dark. Its wide side-to-side action and internal knocking sound help bass track the lure. Focus on areas where bass naturally hunt at night: Dock edges Grass lines Rocky shorelines Shallow points Work the bait slowly and maintain a steady rhythm. When a strike happens, pause briefly before setting the hook to allow the fish to fully take the lure. Fishing Soft Plastics Slowly at Night For consistent results, soft plastics are hard to beat after dark. Bass often hold tight to structure and prefer an easy meal that moves slowly along the bottom. Large worms or creature baits work extremely well in these situations. A Texas-rigged worm dragged along rock banks, seawalls, and gravel points keeps the bait in the strike zone longer. Slow movements allow bass to track the vibration and locate the bait even in total darkness. Patience is key. Nighttime bites sometimes feel subtle, with bass simply picking up the bait and holding it. Preparing for a Successful Night Fishing Trip Night fishing requires more preparation than daytime trips. Organizing gear before sunset makes everything easier once darkness sets in. Helpful preparation steps include: Use a headlamp with a red light mode Keep your deck organized and clear Charge trolling motor and navigation lights Bring only the baits you plan to use Reducing clutter and distractions allows you to focus on fishing safely and effectively. The One Rule That Matters Most for Night Bass Fishing If you remember one thing about how to catch bass at night, remember this. Use lures that create strong vibration and a clear silhouette. Slow presentations, dark colors, and noisy topwater baits make it easier for bass to find your lure in total darkness. When the sun goes down and the water cools, some of the most aggressive bass of the day begin feeding.
Read moreHow to Choose the Best Bass Fishing Line
Choosing the best bass fishing line depends on the technique, cover, and lure you are using. Fluorocarbon is the most versatile all-around line, braid excels in heavy cover and topwater setups, and monofilament works best with treble-hook lures. Understanding when to use each line type helps you fish more effectively. Many anglers overthink line selection. In reality, it comes down to understanding how three line types behave in the water and how they affect your lure presentation, sensitivity, and hooksets. Once you know the strengths of each line, selecting the right setup becomes simple. Fluorocarbon: The Most Versatile Line for Bass Fishing Fluorocarbon is widely considered the most versatile line for bass fishing. It offers three major advantages that make it effective in many situations. Low visibility underwater High sensitivity Strong abrasion resistance Fluorocarbon sinks, which helps keep your bait at the intended depth and maintains direct contact between your rod and the lure. Fluorocarbon works well for techniques where sensitivity and stealth matter most, such as: Texas rigs Carolina rigs Jigs Bottom-contact presentations For most bass fishing situations, 12 to 17 pound test fluorocarbon covers a wide range of applications. Braid: Maximum Sensitivity and Hookset Power Braided fishing line is built from woven synthetic fibers, which makes it extremely strong for its diameter. Its biggest advantage is near zero stretch. That lack of stretch provides two important benefits. Maximum sensitivity Immediate hooksets Because braid transmits vibrations directly, anglers can feel subtle bites even at long distances. Braid is especially effective for: Heavy vegetation Flipping and pitching Frog fishing Spinning rod finesse setups with leaders In thick cover situations, 50 to 65 pound braid gives anglers the strength needed to pull bass out of grass, pads, or heavy structure. Monofilament: Best for Topwater and Treble Hooks Monofilament remains an excellent choice for specific techniques. Its main advantage is stretch. That stretch acts as a shock absorber during strikes and head shakes, which helps keep treble hooks from tearing free. Gold Series Monofilament also floats, which makes it ideal for topwater presentations. Floating line helps maintain the proper action of lures such as the Blooper and Hound. For crankbaits and topwaters, many anglers prefer 14 to 17 pound monofilament on a baitcasting setup. Braid to Leader Setups for Finesse Fishing A common modern setup combines braid as the main line with a fluorocarbon leader. This system gives anglers the advantages of both line types. The braid provides sensitivity and strength, while the fluorocarbon leader offers invisibility near the bait. Most finesse setups use: 10 to 15 pound braid main line 6 to 10 pound fluorocarbon leader The two lines are typically connected using a Double Uni Knot or Alberto Knot. This combination is especially popular for spinning rod techniques where detecting subtle bites is important. Choosing the Right Pound Test The correct line strength depends on three main factors. Fishing technique Type of cover Size of fish in your fishery A practical starting point looks like this: 6 to 10 lb fluorocarbon for finesse techniques in clear water 12 to 15 lb fluorocarbon for jigs and Texas rigs in moderate cover 17 to 20 lb fluorocarbon for pitching into heavy wood or structure 50 to 65 lb braid for frogs and heavy vegetation As anglers gain experience, they begin adjusting line strength to match specific lakes and fishing pressure. In general, using slightly heavier line provides added confidence when fighting fish near cover. The Simple Way to Choose the Right Line If you remember one rule when choosing bass fishing line, remember this. Match the line type to the technique. Fluorocarbon works for most bottom-contact presentations. Braid dominates in heavy cover and power fishing. Monofilament shines with topwater and treble-hook lures. Once you match the line to the job, every part of your setup works more efficiently.
Read more

Fishing, The Googan Way.
At Googan Squad, we take fishing seriously, without taking the fun out of it. Our products are made through real-world testing and shaped by years on the water. Whether you’re chasing your first bass or your personal best, we’re here to make sure you’re equipped with gear you can trust.





