Black FridayBlitz
up to 75% off
Rods, reels, baits, bundles and apparel at the best prices we run all year. Plus a free gift on orders $50+.Rods, reels, baits and apparel at our best prices of the year. Free gift on $50+.
Black Friday deals end in
Limited quantities
Doorbusters. Our deepest cuts of the year.
75% offGoogan Squad x Optic Nerve Ziggy
75% offBass Mafia Body Bag
75% offMystery Hook Bundle
69% offDangler Starter Kit
65% offBass Mafia Custom Balsa Squarebill Crankbait
55% offGoogan Squad Aluminum 6.5" Pliers
62% offLarge Googan Squad Tackle Toter
67% offBass Mafia Swimbait Sampler
53% offBass Mafia Shot Caller Jerkbait
54% offGoogan Fluorocarbon Line
With every order over $50
Free gifts. The more you spend, the better they get.Spend more, unlock more.
Every order over $50 gets a free Bandito Bug Keychain during the Blitz. Spend $75, $100 or $250 to unlock a bonus gift on top of it, then pick the one you want.Free keychain on every $50+ order, plus a bonus gift at $75+.
Checking your cart…
Spend $50+
Green Pumpkin Bandito Bug Keychain
A soft PVC Bandito Bug for your keys, tackle bag or the tree.
Spend $75+
Mystery Bait
Could be anything, including a Mystery Reserve.
Spend $100+
3600 Casket 2.0
Our best-selling utility box.
Spend $250+
Aluminum 6.5" Pliers
While they last, then a Medium Tackle Toter.
The keychain is added to every $50+ order. Pick one bonus gift from the levels you've unlocked. Gifts are added in your cart while supplies last.
Shop by category
Every deal. One place.
Baits
Our cheapest bait prices of the year. Jigs from $3.99 and Bass Mafia hard baits up to 65% off.
Rods
Bundles
Reels
Terminal tackle
Apparel
Shop for yourself or the angler in your life.
Storage
Sunglasses
Best sellers
Trending now. The baits everyone's buying, at Blitz prices.Best sellers at Blitz prices.
Baits
Stock up for next season. Our lowest bait prices of the year.
Select Green Series rods
Mix and match any two of these Green Series rods (normally $119.99 each) and pay $100 for the pair. Other Green Series rods start at $59.99 during the Blitz.Any two of these Green Series rods (reg. $119.99 each) for $100.
- Pick any two rods below
- Add both to your cart
- Your pair rings up at $100
Rods & reels
Rods & reels. Green Series from $59.99. Reels from $69.99.
Terminal, tools & storage
Tackle & storage. Hooks, weights, tools and boxes up to 75% off.Hooks, tools and boxes.
Best value
Bundles. More gear for less, up to 75% off.More gear for less.
Apparel
Gear up. Hats, tees, gloves and shades, up to 75% off.Hats, tees and shades.
Limited runs
Drop calendar. New colors and Reserve releases.New colors + Reserve.
Limited runs drop all through the Blitz. Once they're gone, they're gone.Limited runs. Once they're gone, they're gone.
Reserve drop
Red Ear Filthy Frog
A limited-edition Reserve color for the Filthy Frog.
November 19
Reserve drop
Candy Cane Scout
A holiday Reserve run of the Scout.
December 3
New colors
Bandito Bug, Krackin' Craw & Lunker Log
Fresh colors on three Squad favorites.
Drop date TBD
New colors
Filthy Frog & Saucy Swimmer
New colors for the frog and the paddle tail.
Drop date TBDJust landed
New for 2026. Fresh releases, already in the Blitz.Fresh releases at Blitz prices.
Holiday shopping
Gift guide. Something for every angler.
Gift a subscription
The gift that keeps showing up. A fresh delivery every month, long after the wrapping paper's gone.A fresh delivery every month.
Monthly Tackle Box
Tackle for the whole year.
6 to 8 hand-picked Googan Baits on their doorstep every month. One gift, twelve unboxings.
Shirt of the Month
A new tee every month.
Exclusive Googan designs you can't buy anywhere else, delivered monthly. Perfect for the true fan.
App exclusive
Stack it in the Googan app
Shop the Blitz in the Googan Squad app and save an extra 5% on top of sale prices. App users also get first access to new drops.Extra 5% off Blitz prices in the Googan Squad app.
Baits
Rods
Bundles
Apparel
Trusted on the water. Rated by the Squad.
Every review comes from a verified Googan Squad customer.
Caught by the Squad
Real anglers. Real fish.
Tag @googansquad and your catch could be next.
