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New Fall Apparel: Hoodies, Tees & Hats

Just Dropped: Shop the Booger

Just Dropped: Shop the Schooler

New Googan baits in an angler's hands over a tackle bag
New Releases

Fresh Off the Line This Fall

The newest baits and gear from the Squad, all in one place.

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Angler in the tan camo Cast N' Catch Hoodie choosing a jig
New Apparel

Built for Bank to Boat

New hats, tees and hoodies for on and off the water.

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Bass caught on the Booger
Just Dropped

20 Tentacles of Trouble

An urchin-style finesse bait with 20 tentacles that do the talking.

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Bass caught on the Schooler
Just Dropped

Throw the Whole School

Six lifelike minnows in one bait. One easy meal bass can’t pass up.

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Angler holding a stack of Googan bait packs on a bass boat
Tackle Bundles

Fill the Tackle Box

Hand-picked baits packed together for every technique and season.

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Soft Baits
Soft Baits
Hard Baits
Hard Baits
Rods & Reels
Rods & Reels
Storage
Storage
Googan Reserve
Googan Reserve
Terminal Tackle
Terminal Tackle
Bundles
Bundles
Apparel
Apparel

Best Sellers

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Googan Squad Shirt Of The Month
Best Seller

Googan Squad Shirt Of The Month

T-Shirt Subscription Box

From $19.99
Bandito Bug
Best Seller

Bandito Bug

Texas Rig · Punch

Sizes: 3.3" & 4"

$5.99
Lunker Log
Best Seller

Lunker Log

Texas Rig · Wacky

Sizes: 4"–6"

$5.99
Saucy Swimmer
Best Seller

Saucy Swimmer

Weighted

Sizes: 2.8"–4.8"

From $3.59

Sale on 4.8" size

Blazin' Worm
Best Seller

Blazin' Worm

Weightless · Texas Rig

$5.99
Grass Hero Jig
Best Seller

Grass Hero Jig

Steady Retrieve · Hopping

Weights: 3/16–1/2 oz

$5.99
Juicee Jig
Best Seller

Juicee Jig

Flip Cover · Bottom

Weights: 1/4–3/4 oz

$5.99
Bumpin' Bug
Best Seller

Bumpin' Bug

$4.99
Merica Rope Hat
Best Seller

Merica Rope Hat

Headwear

$12.50 $24.99Save $12.49
Best Sellers Money Bag Bundle
Best Seller

Best Sellers Money Bag Bundle

Get Stocked Bundles

$44.99 $88.87Save $43.88
Bandito Slim
Best Seller

Bandito Slim

$5.99
Googan Baits Mukbang Bundle
Best SellerSold out

Googan Baits Mukbang Bundle

Get Stocked Bundles

$289.99 $530.99Save $241.00
Googan Gift Guide
Baits, gear & moreGoogan Gift Guide
Zinger 2.0
Now availableZinger 2.0
Bandito Bug
Customer favoriteBandito Bug
Googan Backpack 2.0
Tackle storageGoogan Backpack 2.0
Flash Hero
What's newFlash Hero

New Releases

Shop New Releases
Googan Baits Booger urchin bait in Scuppernong
New

Booger

Drop Shot · Weighted

Sizes: 20mm & 24mm

$9.99
Googan Baits Schooler six-minnow soft bait in Baitfish
New

Schooler

Slow Roll · Steady Retrieve

Sizes: 2" & 2.5"

From $7.99
Cast N' Catch Hoodie
New

Cast N' Catch Hoodie

Men's Hoodies

$59.99
Ol' Big Mouth T-Shirt
New

Ol' Big Mouth T-Shirt

Men's Short Sleeve T-Shirts

$24.99
Backwater Bass T-Shirt
New

Backwater Bass T-Shirt

Men's Short Sleeve T-Shirts

$24.99
Googan Fishing Supply Co. Hat
New

Googan Fishing Supply Co. Hat

Headwear

$29.99
Glizzy Glide Outfitters Hat
New

Glizzy Glide Outfitters Hat

Headwear

$29.99
Signature Rope Hat
New

Signature Rope Hat

Headwear

$29.99
Zinger 2.0
New

Zinger 2.0

Steady Retrieve · Burn

Weights: 3/8 & 1/2 oz

$6.99
Vermin Weedless Rat
New

Vermin Weedless Rat

$14.99
Most Wanted Bandito Bug T-Shirt
New

Most Wanted Bandito Bug T-Shirt

Men's Short Sleeve T-Shirts

$24.99
Gold Bandito Bug Keychain
Limited Edition

Gold Bandito Bug Keychain

Accessories

$24.99
Fishing with Googan baits

Monthly Tackle Box SubscriptionTackle Box Subscription

Fresh Gear, Delivered MonthlyFresh Gear Monthly

6 to 8 hand-picked Googan Baits, delivered every month.

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Googan Ambassadors

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LakeForkGuy
Jon B.
Jon B.
1Rod1Reel
1Rod1Reel
Grant Langmore
Grant Langmore
Fishing in Googan Squad shirts

Shirt of the Month SubscriptionTee Subscription

Exclusive Tees, Delivered MonthlyExclusive Tees Monthly

Exclusive Googan Squad designs, delivered to your door every month.

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Googan Squad
Googan Squad. OPEN. SNIFF. CATCH!
Googan Squad
About Googan Squad

Fishing, The Googan Way.

We take fishing seriously without taking the fun out of it. Every bait and piece of gear is tested on the water by anglers who live it.

Real-world tested baits and gear, shaped by years on the water. Whether you’re chasing your first bass or a new personal best, we’ve got you covered.

Based in the USA

4.8/5 Average Review

Over 100 Products

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Caught by the Squad

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