All Baits
Googan Baits are built by anglers, for anglers, and the Shop All Baits collection brings the full Googan Baits lineup together in one place. Whether you're fishing from the bank, a kayak, or a fully rigged bass boat, these fishing lures are designed to trigger more bites and help anglers of all skill levels catch more fish.
Googan Baits is best known for its soft plastic baits, including fan favorites like the Bandito Bug, Krackin' Craw, Lunker Log, and Blazin' Worm. These soft plastics imitate natural prey and work across a wide range of techniques, including Texas rigs, Carolina rigs, flipping and pitching, wacky rigs, and finesse presentations.
The collection also includes hard baits and reaction lures such as crankbaits, lipless crankbaits, jerkbaits, topwater lures, frogs, bladed jigs, spoons, and swimbaits. These baits help anglers cover water, locate active fish, and draw aggressive strikes in changing conditions throughout the year.
Whether you're restocking your go-to colors, trying a new soft plastic, or building out a tackle box from scratch, the Shop All Baits collection has the Googan Baits you need to spend more time catching fish.
All Baits FAQs
Tips on rigging, fishing and choosing the right all baits from the Googan Squad.
What are the best bass fishing lures?
There's no single best bass lure โ the right one depends on water temperature, clarity and cover. A strong all-around lineup covers every depth: a Texas-rigged creature bait like the Bandito Bug for cover, a finesse worm like the Lunker Log for tough bites, a spinnerbait like the Zinger 2.0 for search fishing, a squarebill crankbait like the Banger for shallow wood and rock, a jig like the Thicc Jig for flipping, and a topwater like the Filthy Frog for low light and grass.
What lure should I use for bass today?
Start with conditions. In warm water and low light, try topwater. On windy or cloudy days, cover water with a spinnerbait, bladed jig or crankbait. In clear water or after a cold front, slow down with finesse soft plastics. Around heavy cover, flip a jig or a punch-rigged creature bait. Use the Technique, Season and Conditions, and Where to Fish filters on this page to narrow it down.
What's the difference between soft baits and hard baits?
Soft baits are soft plastics โ worms, craws, creatures and swimbaits โ that you rig on your own hook and weight, so one bait can be fished many ways. Hard baits come ready to tie on with built-in action and hooks, like crankbaits, jerkbaits, topwaters, spinnerbaits and jigs. Most anglers carry both: hard baits to find fish fast, soft plastics to pick them apart.
What bass lures work best in the morning?
Early morning and other low-light periods are prime time for topwater lures like walking baits, poppers, wake baits and frogs, as bass push shallow to feed. As the sun gets higher, switch to moving baits along the first drop-off, then to soft plastics and jigs around shade and cover.
How do I pick the right bait size?
Match the size of the forage and the mood of the fish. Downsize (2.5"โ4" baits, lighter weights) in clear water, cold fronts and pressured lakes; go bigger (5"+ baits and swimbaits) when bass are feeding on larger baitfish or you're targeting a trophy. Many Googan baits come in more than one size so you can adjust without changing patterns.
Does Googan Squad offer free shipping on tackle?
Yes โ U.S. orders over $99 ship free. Bundles are an easy way to stock up on proven baits and reach free shipping.
What lures do bass like?
Bass key on lures that look like what they eat. Around rock and wood, crawfish imitations โ craws, creature baits and jigs โ are tough to beat. Around open water and shad, baitfish imitations like swimbaits, crankbaits, spinnerbaits and jerkbaits shine. When the bite is tough, a simple worm like the Lunker Log catches fish almost anywhere.
What's the easiest bass lure for beginners?
A weightless wacky-rigged stick worm like the Lunker Log: cast it near cover, let it sink and reel in slowly. A spinnerbait like the Zinger 2.0 is just as simple โ cast and reel. Both catch bass in almost any lake or pond.
What should I keep in a basic bass tackle box?
A few soft plastics (a stick worm, a craw and a creature bait), offset and wide-gap hooks, tungsten weights, a spinnerbait, a squarebill crankbait, a jig and a topwater. Find hooks and weights in Terminal Tackle.
