Baits up to 60% off
Soft plastics, hard baits, and more. Save up to 60% on baits, plus take an extra 10% off with your favorite creator code.
Tackle Bundles up to 60% off
Our best-selling bundles packed with the gear you actually fish with. Save up to 60%, plus take an extra 10% off with your favorite creator code.
Apparel up to 50% off
From tees to shorts, grab your Googan favorites for up to 50% off, plus take an extra 10% off with your favorite creator code.
Storage gear up to 60% off
Keep everything organized and ready to roll. Save up to 60% on storage, plus take an extra 10% off with your favorite creator code.
Rods & Reels as low as $55
Rods and reels built for the season ahead, plus take an extra 10% off with your favorite creator code.
Tools up to 40% off
Tools you reach for every trip. Pliers, scissors, scales, and more. Plus, take an extra 10% off with your favorite creator code.
Shop for your chance to win $25,000 in prizes
We’re giving away $25,000 in Googan Squad tackle, merch, rods and more. 10 random winners will each receive a price pack valued at $2,500 each. We’re talking rods, soft plastics, hard baits, terminal tackle, apparel and more. To enter all you gotta do is make a qualifying purchase of $100 during Googan Squad’s Fishing Black Friday event, between April 15th and April 27st. Every $100 spent is an entry.
Frequently Asked Questions
When does the sale start?
When does the sale start?
Fishing Black Friday starts April 15th. Shop early, top gear won’t last.
How much can I save?
How much can I save?
Save up to 60% on select gear across the site, plus take an extra 10% off with your favorite creator’s code at checkout.
Do I need a code to get the deals?
Do I need a code to get the deals?
Sale prices are already applied, but using a creator code gets you an extra 10% off. Only one code can be used per order.
What’s the $25,000 giveaway?
What’s the $25,000 giveaway?
We’re giving away $25,000 in Googan gear. 10 winners will each score a $2,500 prize pack loaded with rods, baits, apparel, and more. Learn more.
How do I enter the giveaway?
How do I enter the giveaway?
Every $100 you spend during the sale earns you one entry, so the more you load up, the better your chances.
Is there a bonus for shopping on the app?
Is there a bonus for shopping on the app?
There is. Shop in the Googan Squad app and get an extra 5% off your order, on top of sale prices and your creator code. Download the app.