{"title":"Top Trending Baits","description":"\u003cp\u003eDiscover the most popular lures in the Googan Squad lineup with our Top Trending Baits collection. Featuring the baits anglers are reaching for most, this selection includes best-selling soft plastics, swimbaits, crankbaits, topwater lures, jigs, and other proven fish-catching favorites designed to help you put more bass in the boat. Googan Squad has built a reputation for creating innovative, easy-to-fish tackle that performs in a variety of fishing conditions, making these trending baits a great choice for both weekend anglers and serious tournament fishermen. Whether you're flipping heavy cover, working offshore structure, burning reaction baits, or fishing shallow grass lines, you'll find versatile options that consistently produce bites. These are the baits anglers trust season after season because they deliver realistic action, durable construction, and confidence when it matters most. Browse our Top Trending Baits collection to find the hottest Googan lures, discover new favorites, and stock your tackle box with proven performers that help you spend less time searching and more time catching.\u003c\/p\u003e","products":[{"product_id":"krackin-craw-7pk","title":"Krackin' Craw","description":"\u003cp\u003e\u003cspan class=\"selected\"\u003eThe \u003c\/span\u003e\u003cspan class=\"selected\"\u003eKrackin' Craw\u003c\/span\u003e\u003cspan class=\"selected\"\u003e is a crawfish imitation engineered with a purpose: to attract fish where other baits fall short. Designed for flipping, pitching, or as a versatile jig trailer, this bait is a key addition to any angler's tackle box. The patented kicking claws feature a V-Ridge\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"selected\"\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"selected\"\u003eDouble Flange, which creates an intense kicking action and maximum water displacement that fish can't ignore. Its segmented body not only adds to the action but also serves as a convenient guide for trimming the bait to the perfect trailer size.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"selected\"\u003eThis bait perfectly mimics a \u003c\/span\u003e\u003cspan class=\"selected\"\u003elive crawfish\u003c\/span\u003e\u003cspan class=\"selected\"\u003e, making it irresistible to bass. Injected with salt to ensure a longer hook-up, it’s got the feel and flavor that keeps fish locked on. And with our signature \u003c\/span\u003e\u003cspan class=\"selected\"\u003eSlaunch Sauce scent\u003c\/span\u003e\u003cspan class=\"selected\"\u003e, it’s got a flavor no bass can resist.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan class=\"selected\"\u003ePatented V-Ridge Claws\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"selected\"\u003e – Creates aggressive kicking action and displaces maximum water \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan class=\"selected\"\u003eSegmented Body\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"selected\"\u003e – Allows for easy customization to the perfect jig trailer size \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan class=\"selected\"\u003eSalt-Injected\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"selected\"\u003e – Keeps fish holding on longer for a more solid hookset \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan class=\"selected\"\u003eInfused with Slaunch Sauce\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"selected\"\u003e – The added edge when the bite is tough\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Googan Squad","offers":[{"title":"Okeechobee Craw \/ 3\"","offer_id":39355865333823,"sku":"GKC-3-OKE","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Okeechobee Craw \/ 4\"","offer_id":30691562356799,"sku":"GKC-OKE","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Bama Bug \/ 3\"","offer_id":39355865104447,"sku":"GKC-3-BAB","price":5.79,"currency_code":"USD","in_stock":false},{"title":"Bama Bug \/ 4\"","offer_id":30691562160191,"sku":"GKC-BAB","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Blue Baby \/ 3\"","offer_id":39355865202751,"sku":"GKC-3-BLU","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Blue Baby \/ 4\"","offer_id":30691562225727,"sku":"GKC-BLU","price":5.79,"currency_code":"USD","in_stock":true},{"title":"California Craw \/ 3\"","offer_id":39355865169983,"sku":"GKC-3-CAL","price":5.79,"currency_code":"USD","in_stock":true},{"title":"California Craw \/ 4\"","offer_id":33368156799039,"sku":"GKC-CAL","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Alabama Craw \/ 3\"","offer_id":39355864973375,"sku":"GKC-3-ALA","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Alabama Craw \/ 4\"","offer_id":30691562127423,"sku":"GKC-ALA","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Black Blue Flake \/ 3\"","offer_id":39355865137215,"sku":"GKC-3-BLB","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Black Blue Flake \/ 4\"","offer_id":30691562192959,"sku":"GKC-BLB","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Pepper w\/ Green Fleck \/ 3\"","offer_id":39355865038911,"sku":"GKC-3-CPG","price":5.79,"currency_code":"USD","in_stock":false},{"title":"Chartreuse Pepper w\/ Green Fleck \/ 4\"","offer_id":33368156897343,"sku":"GKC-CPG","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin \/ 3\"","offer_id":39355865235519,"sku":"GKC-3-GNP","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin \/ 4\"","offer_id":30691562258495,"sku":"GKC-GNP","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin Purple \/ 3\"","offer_id":39355865071679,"sku":"GKC-3-GPU","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin Purple \/ 4\"","offer_id":39275401117759,"sku":"GKC-GPU","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Junebug \/ 3\"","offer_id":39355865268287,"sku":"GKC-3-JUN","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Junebug \/ 4\"","offer_id":30691562291263,"sku":"GKC-JUN","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Natural \/ 3\"","offer_id":39355865301055,"sku":"GKC-3-NAT","price":5.79,"currency_code":"USD","in_stock":false},{"title":"Natural \/ 4\"","offer_id":30691562324031,"sku":"GKC-NAT","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Pearl \/ 3\"","offer_id":39355865366591,"sku":"GKC-3-PRL","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Pearl \/ 4\"","offer_id":30691562389567,"sku":"GKC-PRL","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Sprayed Lettuce \/ 3\"","offer_id":39355865006143,"sku":"GKC-3-SPL","price":5.79,"currency_code":"USD","in_stock":false},{"title":"Sprayed Lettuce \/ 4\"","offer_id":33368156766271,"sku":"GKC-SPL","price":5.79,"currency_code":"USD","in_stock":false},{"title":"Summer Craw \/ 3\"","offer_id":39355865399359,"sku":"GKC-3-SUM","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Summer Craw \/ 4\"","offer_id":30691562422335,"sku":"GKC-SUM","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Watermelon Red Flake \/ 3\"","offer_id":39355865432127,"sku":"GKC-3-WMR","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Watermelon Red Flake \/ 4\"","offer_id":30691562455103,"sku":"GKC-WMR","price":5.79,"currency_code":"USD","in_stock":true},{"title":"Night Club \/ 3\"","offer_id":39696413524031,"sku":"GKC-3-NTC","price":5.79,"currency_code":"USD","in_stock":false},{"title":"Flamin' Hot \/ 4\"","offer_id":40040077033535,"sku":"GKC-FLM","price":5.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1436\/6498\/files\/KrackinCraw_OkeechobeeCraw_48dd1720-b323-4d4a-8d07-39b305661b17.jpg?v=1773855712"},{"product_id":"6-lunker-log","title":"Lunker Log","description":"\u003cp\u003e\u003cspan class=\"selected\"\u003eThe \u003c\/span\u003e\u003cspan class=\"selected\"\u003eLunker Log\u003c\/span\u003e\u003cspan class=\"selected\"\u003e is the ultimate soft plastic stick bait, designed to be a Googan-approved take on a classic. Its exceptional sink rate and subtle side-to-side shimmy on the fall make it a deadly finesse presentation for catching bass in any fishery, from small ponds to large lakes. This bait's lifelike action is enhanced by its ringed body, which displaces water to trigger strikes. Available in \u003c\/span\u003e\u003cspan class=\"selected\"\u003emultiple sizes—4\", 5\", and 6\"\u003c\/span\u003e\u003cspan class=\"selected\"\u003e—it's easy to match the hatch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"selected\"\u003eThis bait perfectly mimics a \u003c\/span\u003e\u003cspan class=\"selected\"\u003edying worm or a struggling baitfish\u003c\/span\u003e\u003cspan class=\"selected\"\u003e, making it irresistible to bass. Injected with salt to keep the fish locked on, it’s got the feel and flavor that keeps them holding on. And with our signature \u003c\/span\u003e\u003cspan class=\"selected\"\u003eSlaunch Sauce scent\u003c\/span\u003e\u003cspan class=\"selected\"\u003e, it's got a flavor no bass can resist.\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"selected\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"selected\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan class=\"selected\"\u003eFinesse Action\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"selected\"\u003e – Delivers a subtle, side-to-side shimmy on the fall to trigger bites \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan class=\"selected\"\u003eVersatile Rigging\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"selected\"\u003e – Ideal for wacky, Texas, and Carolina rigs \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan class=\"selected\"\u003eAvailable in Multiple Sizes\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"selected\"\u003e – Choose from 4\", 5\", and 6\" to match your needs \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan class=\"selected\"\u003eSalt-Injected\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"selected\"\u003e – Keeps fish holding on longer for a more solid hookset \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan class=\"selected\"\u003eInfused with Slaunch Sauce\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"selected\"\u003e – That extra edge when the bite is tough\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Googan Squad","offers":[{"title":"Green Pumpkin Blue \/ 4\"","offer_id":39361368358975,"sku":"GLL-4-GPB","price":5.49,"currency_code":"USD","in_stock":false},{"title":"Green Pumpkin Blue \/ 5\"","offer_id":30691570614335,"sku":"GLL-5-GPB","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin Blue \/ 6\"","offer_id":39361368391743,"sku":"GLL-6-GPB","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Pepper w\/ Green Fleck \/ 4\"","offer_id":39361368719423,"sku":"GLL-4-CPG","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Pepper w\/ Green Fleck \/ 5\"","offer_id":39309684736063,"sku":"GLL-5-CPG","price":5.49,"currency_code":"USD","in_stock":false},{"title":"Chartreuse Pepper w\/ Green Fleck \/ 6\"","offer_id":39361368064063,"sku":"GLL-6-CPG","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Black Blue Flake \/ 4\"","offer_id":39361368096831,"sku":"GLL-4-BLB","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Black Blue Flake \/ 5\"","offer_id":30691570483263,"sku":"GLL-5-BLB","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Black Blue Flake \/ 6\"","offer_id":39361368129599,"sku":"GLL-6-BLB","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Black Red Flake \/ 4\"","offer_id":39361368162367,"sku":"GLL-4-BLR","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Black Red Flake \/ 5\"","offer_id":30691570516031,"sku":"GLL-5-BLR","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Black Red Flake \/ 6\"","offer_id":39361368195135,"sku":"GLL-6-BLR","price":5.49,"currency_code":"USD","in_stock":false},{"title":"California Craw \/ 4\"","offer_id":39361368621119,"sku":"GLL-4-CAL","price":5.49,"currency_code":"USD","in_stock":true},{"title":"California Craw \/ 5\"","offer_id":39309684703295,"sku":"GLL-5-CAL","price":5.49,"currency_code":"USD","in_stock":true},{"title":"California Craw \/ 6\"","offer_id":39361368653887,"sku":"GLL-6-CAL","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Cinnamon \/ 4\"","offer_id":39361368227903,"sku":"GLL-4-CIN","price":5.49,"currency_code":"USD","in_stock":false},{"title":"Cinnamon \/ 5\"","offer_id":30691570548799,"sku":"GLL-5-CIN","price":5.49,"currency_code":"USD","in_stock":false},{"title":"Cinnamon \/ 6\"","offer_id":39361368260671,"sku":"GLL-6-CIN","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin \/ 4\"","offer_id":39361368293439,"sku":"GLL-4-GNP","price":5.49,"currency_code":"USD","in_stock":false},{"title":"Green Pumpkin \/ 5\"","offer_id":30691570581567,"sku":"GLL-5-GNP","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin \/ 6\"","offer_id":39361368326207,"sku":"GLL-6-GNP","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Baby Bass \/ 4\"","offer_id":39361368031295,"sku":"GLL-4-BAS","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Baby Bass \/ 5\"","offer_id":30691570450495,"sku":"GLL-5-BAS","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Baby Bass \/ 6\"","offer_id":39361367998527,"sku":"GLL-6-BAS","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin Purple \/ 4\"","offer_id":39361368817727,"sku":"GLL-4-GPU","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin Purple \/ 5\"","offer_id":39309684768831,"sku":"GLL-5-GPU","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Green Pumpkin Purple \/ 6\"","offer_id":39361368752191,"sku":"GLL-6-GPU","price":5.49,"currency_code":"USD","in_stock":false},{"title":"Junebug \/ 4\"","offer_id":39361368424511,"sku":"GLL-4-JUN","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Junebug \/ 5\"","offer_id":30691570647103,"sku":"GLL-5-JUN","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Junebug \/ 6\"","offer_id":39361368457279,"sku":"GLL-6-JUN","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Night Club \/ 4\"","offer_id":39361368850495,"sku":"GLL-4-NTC","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Night Club \/ 5\"","offer_id":39309684801599,"sku":"GLL-5-NTC","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Night Club \/ 6\"","offer_id":39361368686655,"sku":"GLL-6-NTC","price":5.49,"currency_code":"USD","in_stock":false},{"title":"Pearl \/ 4\"","offer_id":39361368490047,"sku":"GLL-4-PRL","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Pearl \/ 5\"","offer_id":30691570679871,"sku":"GLL-5-PRL","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Pearl \/ 6\"","offer_id":39361368522815,"sku":"GLL-6-PRL","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Sprayed Lettuce \/ 4\"","offer_id":39361368883263,"sku":"GLL-4-SPL","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Sprayed Lettuce \/ 5\"","offer_id":39696413622335,"sku":"GLL-5-SPL","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Sprayed Lettuce \/ 6\"","offer_id":39361368784959,"sku":"GLL-6-SPL","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Watermelon Red Flake \/ 4\"","offer_id":39361368555583,"sku":"GLL-4-WMR","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Watermelon Red Flake \/ 5\"","offer_id":30691570712639,"sku":"GLL-5-WMR","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Watermelon Red Flake \/ 6\"","offer_id":39361368588351,"sku":"GLL-6-WMR","price":5.49,"currency_code":"USD","in_stock":false},{"title":"Flamin' Hot \/ 5\"","offer_id":40040084963391,"sku":"GLL-5-FLM","price":5.49,"currency_code":"USD","in_stock":true},{"title":"Magic Mike \/ 5\"","offer_id":40712634400831,"sku":"GLL-MIK","price":5.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1436\/6498\/files\/LunkerLog_GreenPumpkinBlue_75553bac-7773-4901-b86e-e21a64174c61.jpg?v=1771621429"},{"product_id":"googan-squad-klutch","title":"Klutch","description":"\u003cp\u003eThe Googan Squad Klutch is a premium lipless crankbait designed to deliver a loud, tight wobbling action that perfectly mimics 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